The essence of Urja

Fine Diamonds, Gemstones & Gold Jewellery from Kathmandu

Urja symbolises energy, spirit, and inner life force. Just as every natural gemstone holds a distinct character formed over millions of years, you carry a spark uniquely your own. Founded in 2012 in Kathmandu, Nepal, Urja Jewels was born to honor your spirit, your achievements, and your legacy. We craft natural diamond and gemstone jewellery designed to walk alongside you today and carry your story forward—cherished by your loved ones across generations. Discover jewellery that carries your reflection: who you are, how far you’ve come, and the aura you bring into every room.

Message from the Founder

‘You Are the Heart of Urja Jewels’

As a first-generation jeweller, I founded Urja with a simple belief: jewellery should become part of our everyday lives and carry meaning for the generations that follow.


Today, I am deeply humbled that thousands of individuals and families across Nepal and abroad have welcomed our creations into their lives. You are the true soul of Urja Jewels, and it is our privilege to walk alongside you as you discover pieces that celebrate your special moments—today and for generations to come.

Welcome to our family.

 

With warmth and gratitude,

Prasun Jalan

Why Choose Us

Natural Diamonds, certified Quality.

International laboratory certification and clear diamond details.

From the beginning, Urja Jewels has placed importance on authenticity, transparency, and thoughtful design.

For years, Urja Jewels has offered internationally laboratory certified natural diamonds, giving customers clear information about diamond authenticity and quality.

 

Gemstones Chosen for Character.

A carefully curated world of precious and semi-precious gemstones.

Gemstones are an essential part of the Urja Jewels story. Our gemstones are sourced through established international trade networks, respected gem and jewellery shows, trusted supply relationships and generational gemstone trading families.

Our designers and skilled artisans transform these stones into jewellery where the gemstone becomes more than an ornament—it becomes the symbol of your story.

From emeralds and rubies to other precious and semi-precious gemstones, our collections celebrate the individuality of each stone through contemporary designs.

 

Transparent Jewellery Pricing.

A clear breakdown of applicable diamond, gemstone, gold and making charges.

We also believe customers should clearly understand what they are purchasing.

Our diamond jewellery is accompanied by a detailed breakdown of components, including diamond, gemstone, gold and making charges, wherever applicable.

Our gold jewellery is priced on the net gold weight, after deducting the weight of any gemstones. This ensures you pay only for the actual gold, helping preserve the true value of your jewellery as an asset

 

Heritage, Reimagined.

Traditional influences interpreted for contemporary lives.

At Urja Jewels, we believe tradition and modern inspiration belong side by side. Our designs draw deeply from Nepalese heritage while embracing global artistry, resulting in pieces that are both profoundly rooted in tradition and timelessly relevant.

Master artisans breathe life into every intricate detail, whether crafting contemporary diamond collections or honoring the past through antique-finish and temple-inspired gold jewellery.

 

Value Beyond the Day of Purchase.

Clear exchange and return policies based on the applicable prevailing gold market rate.

When you exchange or return eligible diamond jewellery, your gold is revalued at current market rates set by the Nepal Gem & Jewellery Association (NEGJA). Instead of applying a fixed historical deduction, we pass the true, present value of the gold back to you.

 

Created with our customers in mind

Today, Urja Jewels has earned the trust of thousands of customers across Nepal and the NRN community. Much of our business continues to come from existing customers and their referrals. To us, this reflects the confidence customers place in our quality, transparency, authentic diamonds and gemstones, and enduring designs.

 

Jewellery for every chapter of your story
Your special everyday moments demand celebration in their own unique ways. 

Our collections include everyday diamond jewellery, minimalist rings, solitaire rings, diamond earrings, studs, hoops, pendants, necklaces, bracelets, tennis bracelets, chains, brooches and men’s jewellery, alongside traditional gold designs and statement pieces.

Explore Urja’s versatile range of diamond, gemstone and gold jewellery across a variety of styles and for different occasions and prices.

We also welcome custom jewellery orders. We will work closely with you to transform ideas, inspiration and personal stories into one-of-a-kind creations.

Our Story
Our Mission
Connect with Us

Once upon a digital landscape, where the world connected through the click of a button and the sparkle of screens, there emerged an online jewelry store named “Eternal Elegance Online.” In this virtual realm, where pixels and creativity danced together, customers embarked on a journey to discover timeless treasures without leaving the comfort of their homes.

At the helm of this enchanted e-store was Isabella Sterling, a visionary entrepreneur with a passion for bringing elegance to the fingertips of the world. Isabella curated an exquisite collection of jewelry, carefully selected to suit every taste and occasion. From dazzling engagement rings to delicate everyday pieces, Eternal Elegance Online aimed to transform the act of buying jewelry into a magical experience.

Once upon a digital landscape, where the world connected through the click of a button and the sparkle of screens, there emerged an online jewelry store named “Eternal Elegance Online.” In this virtual realm, where pixels and creativity danced together, customers embarked on a journey to discover timeless treasures without leaving the comfort of their homes.

At the helm of this enchanted e-store was Isabella Sterling, a visionary entrepreneur with a passion for bringing elegance to the fingertips of the world. Isabella curated an exquisite collection of jewelry, carefully selected to suit every taste and occasion. From dazzling engagement rings to delicate everyday pieces, Eternal Elegance Online aimed to transform the act of buying jewelry into a magical experience.

Once upon a digital landscape, where the world connected through the click of a button and the sparkle of screens, there emerged an online jewelry store named “Eternal Elegance Online.” In this virtual realm, where pixels and creativity danced together, customers embarked on a journey to discover timeless treasures without leaving the comfort of their homes.

At the helm of this enchanted e-store was Isabella Sterling, a visionary entrepreneur with a passion for bringing elegance to the fingertips of the world. Isabella curated an exquisite collection of jewelry, carefully selected to suit every taste and occasion. From dazzling engagement rings to delicate everyday pieces, Eternal Elegance Online aimed to transform the act of buying jewelry into a magical experience.

Happy Clients

Why Choose US

Natural Diamond , Certified Quality

International laboratory certification and clear diamond details.From the beginning, Urja Jewels has placed importance on authenticity, transparency, and thoughtful design.For years, Urja Jewels has offered internationally laboratory certified natural diamonds, giving customers clear information about diamond authenticity and quality.

Gemstones Chosen for Character.

A carefully curated world of precious and semi-precious gemstones.

Gemstones are an essential part of the Urja Jewels story. Our gemstones are sourced through established international trade networks, respected gem and jewellery shows, trusted supply relationships and generational gemstone trading families.

Our designers and skilled artisans transform these stones into jewellery where the gemstone becomes more than an ornament—it becomes the symbol of your story.

From emeralds and rubies to other precious and semi-precious gemstones, our collections celebrate the individuality of each stone through contemporary designs.

Transparent Jewellery Pricing.

A clear breakdown of applicable diamond, gemstone, gold and making charges.

We also believe customers should clearly understand what they are purchasing.

Our diamond jewellery is accompanied by a detailed breakdown of components, including diamond, gemstone, gold and making charges, wherever applicable.

Our gold jewellery is priced on the net gold weight, after deducting the weight of any gemstones. This ensures you pay only for the actual gold, helping preserve the true value of your jewellery as an asset

Heritage, Reimagined.

Traditional influences interpreted for contemporary lives.

At Urja Jewels, we believe tradition and modern inspiration belong side by side. Our designs draw deeply from Nepalese heritage while embracing global artistry, resulting in pieces that are both profoundly rooted in tradition and timelessly relevant.

Master artisans breathe life into every intricate detail, whether crafting contemporary diamond collections or honoring the past through antique-finish and temple-inspired gold jewellery.

Value Beyond the Day of Purchase.

Clear exchange and return policies based on the applicable prevailing gold market rate.

When you exchange or return eligible diamond jewellery, your gold is revalued at current market rates set by the Nepal Gem & Jewellery Association (NEGJA). Instead of applying a fixed historical deduction, we pass the true, present value of the gold back to you.

Created with our customers in mind

Today, Urja Jewels has earned the trust of thousands of customers across Nepal and the NRN community. Much of our business continues to come from existing customers and their referrals. To us, this reflects the confidence customers place in our quality, transparency, authentic diamonds and gemstones, and enduring designs.

Jewellery for every chapter of your story

Your special everyday moments demand celebration in their own unique ways. 

Our collections include everyday diamond jewellery, minimalist rings, solitaire rings, diamond earrings, studs, hoops, pendants, necklaces, bracelets, tennis bracelets, chains, brooches and men’s jewellery, alongside traditional gold designs and statement pieces.

Explore Urja’s versatile range of diamond, gemstone and gold jewellery across a variety of styles and for different occasions and prices.

We also welcome custom jewellery orders. We will work closely with you to transform ideas, inspiration and personal stories into one-of-a-kind creations.

From Our Instagram

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